Introducing Shifting Purpose Consulting: Real People. Real Leadership. Real Impact.

Welcome to Shifting Purpose Consulting! We’re so excited to officially introduce ourselves and the heart behind our new venture.

We’re Erin Hamilton (formerly Erin Reynolds) and Sydney Gurrola (formerly Sydney Bice)—two moms, wives, leadership professionals, and current master’s degree candidates in Leadership. With a combined eight (yes, eight) kids under the age of 10, a shared love for sourdough bread, and a mutual passion for supporting people, Shifting Purpose is what happens when purpose meets passion… and a little bit of chaos.

So, Why “Shifting Purpose”?

Because we believe leadership—and life—isn’t linear. Purpose shifts. People grow. And sometimes, the best leaders are the ones who’ve walked unconventional paths. We created Shifting Purpose Consulting to invest in those people, especially the often-overlooked yet critical segment of the workforce: peer professionals and emerging leaders.

We’ve both been in roles where we’ve led, mentored, and coached teams—so we get it. We know what it’s like to work with incredibly passionate individuals who may not come into organizations with the traditional “professional polish,” but who bring lived experience, heart, and resilience that can’t be taught in a textbook.

Our Niche: Supporting the Heart of Your Workforce

Our mission is to help organizations intentionally invest in their people, especially:

• Peer professionals who bring lived experience to their work but may need support building foundational leadership or communication skills.

• Emerging leaders who show promise and passion but need guidance to step into their potential with confidence and authenticity.

• Teams navigating growth or change that need grounded, relatable coaching and practical tools for real-world success.

We don’t believe in cookie-cutter trainings or one-size-fits-all leadership models. We believe in authenticity, in meeting people where they are, and in building cultures where everyone can grow and thrive.

Who We Are—Outside the Office

When we’re not building leadership frameworks or facilitating training sessions, you’ll find us:

• Chasing toddlers, pre-teens, and soccer balls (Erin is a proud sports mom!)

• Baking sourdough (or trying to)

• Exploring the outdoors (Sydney’s happy place is a mountain trail or a sunny hike)

• Sharing texts that start with, “I just had a thought…”

We bring our full selves into this work—because we know our lives as moms, partners, and women shape the kind of consultants and coaches we are. We don’t hide that. In fact, it’s our superpower.

Let’s Shift Together

At Shifting Purpose Consulting, we’re here to help you build teams that are engaged, leaders who are empowered, and cultures that are truly inclusive and growth-oriented.

Whether you’re looking to invest in your peer workforce, build the next generation of leadership, or just bring some fresh energy to your team—we’d love to partner with you.

This is just the beginning, and we can’t wait to see where this journey takes us. Thank you for being here. Stay tuned for more insights, resources, and stories as we grow this passion project into something meaningful—for us and for you.

With gratitude and grit,

Erin & Sydney

Shifting Purpose Consulting